WE ARE HERE TO HELP!!! We pride ourselves in setting you on the correct career path.  Our process starts by coming up with your profile, working with your current resume and delivering great career coaching.


Learn a little more about Profession Direction

Meet Your Career Coach

Job Search Strategist, LinkedIn® Trainer, Workplace Excellence Facilitator, and Keynote Presenter

Kristin S. Johnson, aka “Kristin Johnson from Wisconsin” (it rhymes) and “The LinkedIn® Lady,” cultivates confidence and got-the-job excitement in her clients toward their career advancement. As founder of Profession Direction Career Services, LLC, she gains inspiration from partnering with idealistic professionals, executives, and businesses in Madison, Wisconsin and across the country. Collaboratively, they dig deep into accomplishments and find the right words to tell the story of the client’s career. Ms. Johnson is a sought-after speaker on career topics, has been published in 10+ industry books and blogs, and specializes in helping her clients land $100K+ jobs.

As a 7-times-certified, award-winning resume writer and coach, Ms. Johnson is a respected resource for creating job search materials and authoring career content. Career Directors International (CDI) awarded her 2nd place in the Best Creative Resume category in 2012 and 2nd place in Best Healthcare/Medical Resume in 2014 for the Toast of the Resume Industry awards. Along with big names in the careers industry — the likes of Monster.com and Job-Hunt.org — her website, ProfessionDirection.com, was named one of “The Top 100 Websites for Your Career” by Forbes.com in 2013. She has written chapters in the books 101 Great Ways to Compete in Today’s Job Market, Career Planning & Adult Development Network (CPADN) Journal, and 100 Conversations for Career Success: Learn to Network, Cold-Call and Tweet Your Way to Your Dream Job. In 2015, she developed the LinkedIn® Success Institute and self-published Telling Your Story on LinkedIn eBook and the 2nd edition of Target Your Resume to Win Over the Applicant Tracking System.

With a scientific background in dietetics from the University of Wisconsin Madison, her industry specialties include: biotech, healthcare, medical, and tech business startups. Ever the people person, prior to her certifications and dedication to job search clients, she counseled patients about nutrition, worked in sales, tutored young adults, and was a job developer for people with disabilities.

Ms. Johnson holds the following certifications and degree:

Certified Workplace Excellence Trainer & Coach

Certified Academies’ Brain-Based Success Coach

Certified Advanced Resume Writer

Certified Job Search Strategist

Certified Online Professional Networking Strategist

Certified 360 Reach Personal Branding Analyst

Certified Career Management Coach

Certified Get Clear, Get Found, Get Hired! (G3) Coach

Competent Communicator and Competent Leader Designations from Toastmasters International

Bachelor of Science in Dietetics from UW–Madison

Staying up-to-date on best practices is a top priority for Ms. Johnson. She is dedicated to master-level training through membership in Career Directors International (CDI), The National Resume Writers Association (NRWA), and Career Thought Leaders Consortium. Locally, she is a founding officer of Madison Achievers Toastmasters Club. Her company is a member of the Greater Madison Chamber of Commerce, Greater Madison Area Society for Human Resource Management, and 100state where she holds monthly in-person Linkedin® Meetups.

Recently, Ms. Johnson became a Certified Workplace Excellence Trainer to train employee teams and individuals on “soft skills” such as communication, teamwork, adaptability, problem-solving, critical observation, and conflict resolution.  This training is now available to HR teams, government agencies, forward-thinking corporate cultures, schools, and job seekers with the need   to transform people into high-performance individuals equipped to deliver on goals and deadlines.

If you need a certified resource dedicated to the most current and effective techniques for employer and job seeker development, Ms. Johnson will support your workplace excellence and career as a speaker, trainer, or job search coach. Her advice is available at CAREEREALISM.com, LinkedIn Publisher, or her blog at ProfessionDirection.com. She would love to partner with you to “Grow Your Career” or develop your workplace team.


www.professiondirection.com | 608-516-1637 | kristin@professiondirection.com

A Few Accolades

We bring years of experience to the table.  All of our coaches are not only certified, but they are award winning.  Profession Direction is the right choice to put you on the path to success.  When you win, we win.

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